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Marketing-Cloud-Consultant : Salesforce Certified Marketing Cloud Administrator Exam

SalesForce Marketing-Cloud-Consultant Questions & Answers

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Marketing-Cloud-Consultant


Salesforce Certified Marketing Cloud Administrator


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Question: 133


An engineer configures a network discovery policy on Cisco FMC. Upon configuration, it is noticed that excessive and misleading events are filing the database and overloading the Cisco FMC. A monitored NAT device is executing multiple updates of ts operating system in a short period of time.


What configuration change must be made to alleviate this issue?

  1. Change the method to TCP/SYN

  2. Leave default networks.

  3. Exclude load balancers and NAT devices

  4. Increase the number of entries on the NAT device


Answer: C


Question: 134

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails. Which functionality would allow this?

  1. Parameter Manager

  2. Web and Mobile Analytics

  3. Advertising Studio

  4. Personalization Builder


Answer: A


Question: 135


A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.


Which component should be discussed with the customer to allow for this use case?

  1. Subscriber Key

  2. Contact ID

  3. Member Record

  4. Data Extensions


Answer: A


Question: 136


A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.

When should the admin create separate business units for each of NTO’s brands?

  1. NTO requires SSL certificate configurations for Content Builder and Portfolio images

  2. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

  3. Multiple brand logos must be accommodated in an email header

  4. A new sender profile needs to be leveraged for sending transactional emails


Answer: B


Question: 137


Which three options determine when a contact could enter a journey? Choose 3 answers.

  1. Re-entry at any time

  2. Re-entry by attribute

  3. Re-entry by date

  4. No re-entry

  5. Re-entry only after exiting


Answer: A,D,E


Question: 138


A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.


Which report should be used?

  1. Dynamic Content for Triggered Sends

  2. Sends Account Send Summary

  3. Impression Tracking for Triggered Sends

  4. Email Performance by Attribute


Answer: C


Question: 139


NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.


Which three values could be used as personalization strings in query string parameters? Choose 3 answers

  1. Product Code

  2. Application ID

  3. Subscriber ID

  4. Email Address

  5. Name


Answer: A,B,C

Question: 140

A Marketing Cloud admin to create custom roles for their business process. What should be taken into consideration to accomplish this?

  1. Custom roles can only be edited by the user who created the role initially.

  2. Custom roles are only available within the business in which they were created.

  3. Custom roles are available on their Marketing Cloud account.

  4. Custom roles override an individual user’s granular permission assignments.


Answer: D


Question: 141


A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:


Which two actions should be taken in Data Designer? Choose 2 answers

  1. Create a one-to-one relationship between the contact record and Order Details.

  2. Create a one -to -many relationship between Orders and Order_Details.

  3. Create a one-to-one relationship between Orders and Order_Details.

  4. Create a one-to-one relationship between Order_Details and Products.


Answer: B,D


Question: 147


Northern Trail Outfitters has noticed an issue with their sends today.


Which two links in Setup Home could be used to troubleshoot the issue? Choose 2 answers

  1. Create Support Case

  2. Failed Sends

  3. Help and Training

  4. System Status


Answer: C,D


Question: 148


Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.


Which two actions should NTO take in order to create Send Classifications? Choose 2 answers

  1. Define a Sender Profile.

  2. Define a Subscriber -specific From Name.

  3. Define custom Reply Mail Management.

  4. Define a Delivery Profile.


Answer: A,D


Question: 149


Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message.


At which level should the utm_campaign value be configured?

  1. Subscriber

  2. Link

  3. Email

  4. Account


Answer: C


Question: 150

A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization. What functionality would get messages out the door faster?

  1. Burst Sending

  2. Journey Builder Triggered Sends

  3. Send Throttling

  4. Marketing Cloud Connect


Answer: A


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