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Exam Code : PEGACPMC84V1
Exam Name : Certified Pega Marketing Consultant (CPMC) 74V1 84V1
Vendor Name :
"Pegasystems"

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Pegasystems

PEGACPMC84V1

Certified Pega Marketing Consultant (CPMC) 84V1

https://killexams.com/exam-detail/PEGACPMC84V1

Question: 45

A real-time container is a .

1. dynamic section used in an email treatment

   C. reusable UI element of an Inbound Call-Center treatment

   D. representation of a space in an external real-time channel

   
   

   
   
   Answer: D

   
   

   
   Question: 46

   In a Real-time Event driven campaign,

   
   

   A. contact policy restrictions are not applied

   B. volume constraint restrictions are applied

   C. the audience is always ignored

   D. campaign schedule options cannot be set

   
   

   
   
   Answer: C

   
   

   
   Question: 47

   In a real-time container, when Impression capture is set to Captured by channel, then .

   
   

   A. the channel records the impression in its own system

   B. Pega Marketing asks the channel to record an impression

   C. Pega Marketing records an impression anyway

   D. the channel can explicitly request to record an impression

2. UI container that contains the real-time events payload

Answer: D

Question: 48

In the context of real-time containers, how do you control what happens when a

1. By configuring the click through connector in an offer flow

2. By defining a real-time event

3. By specifying the click through URL

   
   
   Answer: A

   
   

   
   Question: 49

   In Pega Marketing, if a real-time container is active between 1:00 p.m. and 2:00 p.m. and the request is raised at 3:00 p.m., then .

   
   

   A. the request is captured in the interaction history

   B. an offer expired message is displayed

   C. the request is stored for later processing

   D. the request is ignored

   
   

   
   
   Answer: D

   
   

   
   Question: 50

   In the Event Payload, which parameter is mandatory when triggering a Real-time Event?

   
   

   A. Customer Type

   B. Offer Name

   C. Customer ID

   D. Channel

   
   

   
   
   Answer: B

4. By specifying the call to action

Question: 51

In a real time container, if the Click through behavior is set to Capture click through only, then the .

1. click through URL is not returned

2. offer flow is not initiated

3. channel only records the click through

4. click through is not recorded in the interaction history

Question: 52

A campaign status changes to "Wrap-up" when .

A. the strategy has been run for all the customers in the segment

B. the segment is processed

C. the user changes the status via the Action menu

D. all offers have reached their "End Shape"

Answer: B

Question: 53

In web marketing, the click through metric indicates the number of customers who have

_______________

A. deferred responding to the offer

B. clicked the offer

C. reacted positively to the offer

D. viewed the offer

Answer: A

Question: 54

Which flow shape launches an external process?

Answer: A

1. External shape

2. End shape

3. Hand Off shape

4. Process shape

Question: 55

In order to measure success of a web campaign, you capture .

1. total page visits

   C. total number of products

   D. total number of visitors

   
   

   
   
   Answer: C

   
   

   
   Question: 56

   In the context of real-time containers, when Pega Marketing receives a click through .

   
   

   A. both the impression and a click through are recorded

   B. a click through is only recorded if it is enabled

   C. the offer flow is always initiated

   D. a click through is always recorded

   
   

   
   
   Answer: B

   
   

   
   Question: 57

   When does the campaign validation occur?

   
   

   A. When a seed test is invoked

   B. When it is updated

   C. Every time it is saved

   D. When the campaign moves to the "Test" state

2. total impressions

Answer: A

Question: 58

In a campaign that uses a channel constraint, which strategy parameter must be set?

1. pyConstraint

2. pyTreatment

3. pyOutbound

4. pyChannel

Question: 59

A Real-time Event can be associated with a .

A. strategy rule

B. segment rule

C. customer

D. geo-fence rule

Answer: B

Question: 60

On the File landing page, the status of output file template shows "In Progress". What action is required to see the data?

A. Downloading

B. Finalizing and downloading

C. Waiting until the status changes to "Completed"

D. Checking in the file output template

Answer: A

Question: 61

To add an additional property to an Event Payload, you must .

Answer: C

1. declare a new event sub type

2. create a new property in the event strategy

3. add a new strategy property

4. create a new property in the PegaMKT-Data-Event class

Question: 62

To test the strategy changes, we make use of a .

1. data report

   C. data transform

   D. test user

   
   

   
   
   Answer: D

   
   

   
   Question: 63

   What is the relationship between items in a proposition hierarchy?

   
   

   A. Issues have multiple propositions, and propositions can be in the multiple groups.

   B. Issues have multiple groups, and groups have multiple propositions.

   C. Groups contains multiple issues, and issues have multiple propositions.

   D. Propositions must belong to a group or be top level.

   
   

   
   
   Answer: C

2. test strategy

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