PCM : Professional Certified Marketer Exam

PCM Dumps
PCM Braindumps
PCM Real Questions
PCM Practice Test
PCM Actual Questions


AMA
PCM
Professional Certified Marketer
https://killexams.com/pass4sure/exam-detail/PCM
E. 360
Answer: D
QUESTION: 305
Which of the following is true of personal ethics?
A. People stop growing in their understanding of ethical behavior once they become
adults.
B. A person's genes, cultural background, and upbringing have no influence on
ethical understanding.
C. Different people view complex situations differently based on their own ethical
understandings.
D. People act unethically on their own accord without any external influences.
E. Business and marketing ethics have an overbearing influence on personal ethics.
Answer: C
QUESTION: 306
Moul, a diaper manufacturer, is developing a media plan that involves trying to
expose its target audience to its new advertisement about ten times. Moul is trying
to increase its advertisement's .
A. reach
B. repetition
C. frequency
D. targeting
E. exposure
Answer: C
QUESTION: 307
Saleye Pharmaceuticals develops cheaper alternatives to proprietary drugs. Its
mission statement states that it wants to create affordable medicine for everyone
and create a healthier world. Saleye releases a new and improved version of its
pain-relieving drug, Fento. Within a week, Saleye receives many complaints stating
that the drug is inducing hallucinations and in some cases triggering certain anxiety
disorders. Saleye was caught off-guard as its animal and human trials did not reveal
any side effects. Saleye deliberated over the decision to recall the drug for over a
week and by the time it eventually did, it had lost millions in stocks. Where did
Saleye fail?
A. It did not have an ethical mission statement.
B. It did not have control measures in place.
C. It did not consider the target market before creating its drug.
D. It prioritized profits over effective drugs.
E. It did not conduct large-scale human trials.
Answer: B
QUESTION: 308
In a(n) search for information , a buyer examines his or her own memory and
knowledge about a product or service, gathered through past experiences.
A. external
B. perceived
C. informed
D. generic
E. internal
Answer: E
QUESTION: 309
Which of the following aspects is directly responsible for determining the zone of
tolerance of customers?
A. The brand awareness of a product
B. The breadth of the product mix
C. The importance of each service quality dimension
D. The complexity of the product or service
E. The type of labeling used
Answer: C
QUESTION: 310
If a company claims to be fair toward its customers, it would imply that:
A. the company gives back to the community through volunteerism.
B. the company offers discounts to its regular customers.
C. the company does not engage in price fixing or ""bait and switch"" tactics.
D. the company makes an effort to improve the satisfaction of customers.
E. the company does not accept criticism from its stakeholders other than
customers.
Answer: C
QUESTION: 311
Diversification refers to the marketing strategy of
A. increasing sales of current products in current markets.
B. selling current products to new markets.
C. selling new products to new markets.
D. selling new products to current markets.
E. selling the same brands in both current and new markets.
Answer: C
QUESTION: 312
Customer relationship management refers to
A. the view that organizations should satisfy the needs of consumers in a way that
provides for society’s well-being.
B. the process of identifying prospective buyers, understanding them intimately,
and developing favorable long-term perceptions of the organization and its
offerings so that buyers will choose them in the marketplace.
C. the idea that an organization should (1) strive to satisfy the needs of consumers
(2) while also trying to achieve the organization’s goals.
D. the links an organization has to its individual customers, employees, suppliers,
and other partners for their mutual long-term benefit.
E. the cluster of benefits that an organization promises customers to satisfy their
needs.
Answer: B
QUESTION: 313
In an administered vertical marketing system,:
A. there are contractual relationships between all parties.
B. there is common ownership of goods.
C. one member can directs the actions of another member.
D. there are franchise relationships between channel members.
E. there is no dominant member; all members have equal power.
Answer: C
QUESTION: 314
Cuppa, a coffee-mug manufacturer, invests money in procuring equipment to
produce custom prints on coffee mugs. Cuppa also releases a new line of eco-
friendly porcelain mugs priced at $20 each. Cuppa spends $24,000 per month on its
production, including employees' salaries. The cost of producing and packaging
each mug is $12. Cuppa has a target profit of $8,000 a month. How many mugs
should Cuppa sell to gain this profit?
A. 1,000
B. 2,000
C. 3,000
D. 4,000
E. 5,000
Answer: D
QUESTION: 315
Which of the following is true of the in-depth interview method?
A. In-depth interviews can be used for sentiment mining.
B. The results of in-depth interviews can be used to make quick changes to the
product roll.
C. In-depth interviews are relatively less time consuming.
D. The results of in-depth interviews can be used to develop surveys.
E. In-depth interviews cannot be used to establish an historical context.
Answer: D
QUESTION: 316
Which of the following is true of postpurchase cognitive dissonance?
A. It is likely for products that work as intended.
B. It is not likely for products that are widely available.
C. It is likely for products that are associated with low levels of risk.
D. It is likely for products that are frequently purchased.
E. It is likely for expensive products.
Answer: E

User: Vitali***** I appreciate the hard work that went into developing the exam simulator provided by killexams.com. It helped me pass my pcm exam, and the questions and answers provided by their team were accurate and helpful. With their support, I was able to achieve an excellent score of 78% on my first attempt. I hope that killexams.com continues to achieve great success. Thank you for your assistance.

User: Simon***** When my PCM exam was only 10 days away, I was struggling with the topics and was afraid that I would not be able to pass. However, I found the practice tests package from Killexams.com, and it contained specific answers presented in a simple manner, which was exactly what I needed. Thanks to Killexams.com, I was able to pass the exam with a score of 78%.

User: Sascha***** killexams.com provides straightforward and robust exam preparation materials, enabling you to pass the exam simply by studying their questions and answers. I have passed the PCM exam on my first attempt and confidently recommend killexams.com as one of the best among other available question banks in the market. I am going to use it for my upcoming tests as well. Thank you so much, Killexams.

User: Delfina***** Killexams.com is a highly recommended study kit for those preparing for the PCM exam. As a user of this kit, I can attest that it covers all the topics listed in the official syllabus. The preparation is solid, and it gave me the confidence to take the exam. What more, I was pleasantly surprised that the questions in the kit were the same as those in the actual exam. This just goes to show how effective Killexams.com is in helping you prepare for the PCM exam. So, if you are looking for the best study kit for this exam, look no further than Killexams.com.

User: Tanya***** Thanks to the killexams.com package, I passed the PCM exam last month with flying colors. This is a great exam practice test that is more reliable than I could have ever hoped for. All questions are valid and include useful study materials. I passed with over 97%, which is an excellent score for the PCM exam. I am surprised that more IT professionals are not familiar with Killexams, but I plan to spread the word to my peers because it is a great resource that can benefit many.

---