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Exam Code : PDDM
Exam Name : Professional Diploma in Digital Marketing
Vendor Name :
"DMI"

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DMI

PDDM

Professional Diploma in Digital Marketing

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Question: 95

Which one of the following would be considered as a traditional marketing channel?

1. Billboard Advertising

2. Email marketing

3. Social media marketing

4. Mobile marketing

Answer: A

Question: 96

Digital Marketing campaigns are often based on a process sequence from Launch to Review to Adjustment and finally to Re-Launch. What is this process known as?

1. Iteration

2. Perfection

3. Reflection

4. Refinement

Answer: A

Question: 97

Traditional marketing is sometimes characterized as a broadcast approach. What does this mean? Choose one of the following:

Exhibit:

1. One-to-Many

2. Message driven

3. Interruption model

4. One-to-One

Answer: A

Question: 98

Digital marketing channels often

consumers from schedules and constraints

associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following:

Exhibit:

1. Liberate

2. Constrain

3. Separate

4. Exclude

Answer: A

Question: 99

"Digital Marketing heralds a new departure for marketing today. To really engage with consumers in the online world you need to be and " Choose one of the following to fill in the blanks and complete the sentence:

1. Open and transparent

2. Strategic and calculating

3. Radical and original

4. Transparent and apologetic

Answer: A

Question: 100

Emergent digital technologies have been characterized as disruptive. What does this mean? Choose the correct explanation of the following:

Exhibit:

1. Shift in power to the consumer

2. Strengthening of power for the business

3. Share of power between consumer and business

4. Share of power between consumers only

Answer: A

Question: 101

Which digital marketing tactic develops engagement with the target audience across a range of different networks, forums and devices? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the numbered options given.

Exhibit:

1. 1

2. 2

3. 4

4. 3

Answer: A

Question: 102

It has been said that effective digital marketing is concerned with market reality, and not just market research because every user action online is . Fill in the blank to complete the sentence by choosing one of the following:

Exhibit:

1. Traceable

2. Verifiable

3. Explicable

4. Auditable

Answer: A

Question: 103

Which one of the following is NOT considered as a primary digital marketing channel? Choose one of the following:

1. Direct mail shots

2. Social media marketing

3. Mobile marketing

4. Search Engine Optimization

Answer: A

Section 6: Sec Six (104 to 109) Details:Topic 10, Strategy and Planning

Question: 104

Your CEO has asked you to set out some concrete business objectives for the upcoming

1. Leads

2. Revenue

3. Click-Through-Rate

4. Social mentions

5. Reputation

Answer: A, B

Question: 105

Recently there has been significant mentions about one of your products on Twitter. Which tool will help you measure and manage this? Choose one of the following

Exhibit:

1. Twitalyzer

2. Google Media Planner

3. TweetPic

4. Google AdWords Keyword Planner

Answer: A

Question: 106

Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the

1. Situation Analysis

2. Brand

3. Research

4. Standards

5. Information Gathering

Answer: A, E

Question: 107 DRAG DROP

You want to adopt an appropriate communication style and tone. Match the style of communication with the target group below:

Answer:

Question: 108

You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:

1. Google Analytics

2. Google Alerts

3. Google AdWords Keyword Planner

4. Google Webmaster Tools

Answer: A

Question: 109

You have been attempting to build an audience persona and have taken into account factors such as: age, gender, social background. What is the general term used to describe this? Choose one of the following:

1. Demographics

2. Infographics

3. Pictographics

4. Profile Graphics

Answer: A

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