PDDM : Professional Diploma in Digital Marketing Exam

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DMI
PDDM
Professional Diploma in Digital Marketing
https://killexams.com/pass4sure/exam-detail/PDDM
QUESTION: 95
Which one of the following would be considered as a traditional marketing channel?
A. Billboard Advertising
B. Email marketing
C. Social media marketing
D. Mobile marketing
Answer: A
QUESTION: 96
Digital Marketing campaigns are often based on a process sequence from Launch to Review
to Adjustment and finally to Re-Launch. What is this process known as?
A. Iteration
B. Perfection
C. Reflection
D. Refinement
Answer: A
QUESTION: 97
Traditional marketing is sometimes characterized as a broadcast approach. What does this
mean? Choose one of the following:
Exhibit:



A. One-to-Many
B. Message driven
C. Interruption model
D. One-to-One
Answer: A
QUESTION: 98
Digital marketing channels often __________ consumers from schedules and constraints
associated with standard broadcasting channels. Fill in the blank to complete the sentence by
choosing one of the following:
Exhibit:

A. Liberate
B. Constrain
C. Separate
D. Exclude
Answer: A
QUESTION: 99
"Digital Marketing heralds a new departure for marketing today. To really engage with
consumers in the online world you need to be ________ and ________ " Choose one of the
following to fill in the blanks and complete the sentence:
A. Open and transparent
B. Strategic and calculating
C. Radical and original
D. Transparent and apologetic
Answer: A
QUESTION: 100
Emergent digital technologies have been characterized as disruptive. What does this mean?
Choose the correct explanation of the following:
Exhibit:


A. Shift in power to the consumer
B. Strengthening of power for the business
C. Share of power between consumer and business
D. Share of power between consumers only
Answer: A
QUESTION: 101
Which digital marketing tactic develops engagement with the target audience across a range
of different networks, forums and devices? Choose the appropriate digital marketing tactic
from the Digital Marketing Institute Framework using the numbered options given.
Exhibit:


A. 1
B. 2
C. 4
D. 3
Answer: A
QUESTION: 102
It has been said that effective digital marketing is concerned with market reality, and not just
market research because every user action online is . Fill in the blank to complete the
sentence by choosing one of the following:
Exhibit:


A. Traceable
B. Verifiable
C. Explicable
D. Auditable
Answer: A
QUESTION: 103
Which one of the following is NOT considered as a primary digital marketing channel?
Choose one of the following:
A. Direct mail shots
B. Social media marketing
C. Mobile marketing
D. Search Engine Optimization
Answer: A
Section 6: Sec Six (104 to 109)
Details:Topic 10, Strategy and Planning
QUESTION: 104
Your CEO has asked you to set out some concrete business objectives for the upcoming
social media marketing campaign. Choose TWO such objectives from the list below:
A. Leads
B. Revenue
C. Click-Through-Rate
D. Social mentions
E. Reputation
Answer: A, B
QUESTION: 105
Recently there has been significant mentions about one of your products on Twitter. Which
tool will help you measure and manage this? Choose one of the following
Exhibit:


A. Twitalyzer
B. Google Media Planner
C. TweetPic
D. Google AdWords Keyword Planner
Answer: A
QUESTION: 106
Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the
options shown below:
A. Situation Analysis
B. Brand
C. Research
D. Standards
E. Information Gathering
Answer: A, E
QUESTION: 107
DRAG DROP
You want to adopt an appropriate communication style and tone. Match the style of
communication with the target group below:

Answer:

QUESTION: 108
You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will
help? Choose one of the following:
A. Google Analytics
B. Google Alerts
C. Google AdWords Keyword Planner
D. Google Webmaster Tools
Answer: A
QUESTION: 109
You have been attempting to build an audience persona and have taken into account factors
such as: age, gender, social background. What is the general term used to describe this?
Choose one of the following:
A. Demographics
B. Infographics
C. Pictographics
D. Profile Graphics
Answer: A

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