PDDM : Professional Diploma in Digital Marketing Exam

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DMI
PDDM
Professional Diploma in Digital Marketing
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QUESTION: 95
Which one of the following would be considered as a traditional marketing channel?
1. Billboard Advertising
2. Email marketing
3. Social media marketing
4. Mobile marketing
Answer: A
QUESTION: 96
Digital Marketing campaigns are often based on a process sequence from Launch to Review to Adjustment and finally to Re-Launch. What is this process known as?
1. Iteration
2. Perfection
3. Reflection
4. Refinement
Answer: A
QUESTION: 97
Traditional marketing is sometimes characterized as a broadcast approach. What does this mean? Choose one of the following:
Exhibit:
1. One-to-Many
2. Message driven
3. Interruption model
4. One-to-One
Answer: A
QUESTION: 98
Digital marketing channels often
consumers from schedules and constraints
associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following:
Exhibit:
1. Liberate
2. Constrain
3. Separate
4. Exclude
Answer: A
QUESTION: 99
"Digital Marketing heralds a new departure for marketing today. To really engage with consumers in the online world you need to be and " Choose one of the following to fill in the blanks and complete the sentence:
1. Open and transparent
2. Strategic and calculating
3. Radical and original
4. Transparent and apologetic
Answer: A
QUESTION: 100
Emergent digital technologies have been characterized as disruptive. What does this mean? Choose the correct explanation of the following:
Exhibit:
1. Shift in power to the consumer
2. Strengthening of power for the business
3. Share of power between consumer and business
4. Share of power between consumers only
Answer: A
QUESTION: 101
Which digital marketing tactic develops engagement with the target audience across a range of different networks, forums and devices? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the numbered options given.
Exhibit:
1. 1
2. 2
3. 4
4. 3
Answer: A
QUESTION: 102
It has been said that effective digital marketing is concerned with market reality, and not just market research because every user action online is . Fill in the blank to complete the sentence by choosing one of the following:
Exhibit:
1. Traceable
2. Verifiable
3. Explicable
4. Auditable
Answer: A
QUESTION: 103
Which one of the following is NOT considered as a primary digital marketing channel? Choose one of the following:
1. Direct mail shots
2. Social media marketing
3. Mobile marketing
4. Search Engine Optimization
Answer: A
Section 6: Sec Six (104 to 109) Details:Topic 10, Strategy and Planning
QUESTION: 104
Your CEO has asked you to set out some concrete business objectives for the upcoming
1. Leads
2. Revenue
3. Click-Through-Rate
4. Social mentions
5. Reputation
Answer: A, B
QUESTION: 105
Recently there has been significant mentions about one of your products on Twitter. Which tool will help you measure and manage this? Choose one of the following
Exhibit:
1. Twitalyzer
2. Google Media Planner
3. TweetPic
4. Google AdWords Keyword Planner
Answer: A
QUESTION: 106
Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the
1. Situation Analysis
2. Brand
3. Research
4. Standards
5. Information Gathering
Answer: A, E
QUESTION: 107 DRAG DROP
You want to adopt an appropriate communication style and tone. Match the style of communication with the target group below:
Answer:
QUESTION: 108
You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:
1. Google Analytics
2. Google Alerts
3. Google AdWords Keyword Planner
4. Google Webmaster Tools
Answer: A
QUESTION: 109
You have been attempting to build an audience persona and have taken into account factors such as: age, gender, social background. What is the general term used to describe this? Choose one of the following:
1. Demographics
2. Infographics
3. Pictographics
4. Profile Graphics
Answer: A

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